In this modern age, social media and technology plays a bigger part in holidays such as Valentines Day. These modern technologies help businesses determine what best to do for their establishments, what methodologies and strategies will get the most responses or attract the most customers, and so on…
Most people see the Feb 14 holiday as an event, or a business venture, but have you ever thought about the statistics and the data behind what happens on this annual celebration? In this post, via an email I received from Zomato, I wanted to share some of the low-down facts about Valentines Day, and Valentines Day preparations, from Manila and across the world.
And if you don’t have plans yet tonight, click here for a Zomato list of some restaurants offering Valentines Day specials.
Geeks be geeking with numbers.
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Content, infographic and data c/o Zomato...
What better than finding that one person (friend, lover, confidant) who loves food like you do, to accompany you for that perfect dessert, dinner and drinks this Valentine’s Day.
Valentine’s day is the biggest day for dining out, trumping popular nights out such as New Years. The highest traffic day [on Zomato] on Valentine’s day is 61% higher than any other day in the year.
Across the world we also found that different timings work well for people to meet on Valentine’s. Couples in most places (Delhi, Manila, Dubai, Auckland and London) prefer to go for an evening meal or dinner on Valentine’s except for Johannesburg where lunchtime traffic shows a spike.
Did you know that women search for more romantic places to dine at as compared to men on Valentine’s day? Women do tend to like Valentine’s day, at least a little bit more than men. Quite on the contrary to what many people would assume, women were found to be much more active on our Valentine’s day special collection – female users comprising 61% of the total visits to this collection during the Valentine’s week.
In most cases, women users dominated the male user base in Valentine’s special collection too. Trends also show that women, on the average, viewed restaurants priced 32% higher than those looked up by the male user base. Love, it turns out, doesn’t just require warmer hearts. It requires deeper pockets too.
So, this February 14th, invest in people who will feed you as much goodness as you do them.