I’ve always been a big fan…..of softdrinks. From the days when my dad used to tell me that I could only have them on Sundays, to days where I can have a can or bottle every day, I still enjoy having a drink of these lovely things. And I really do believe, that having softdrinks is really like sharing happiness.
I’ve only ever strayed once from Coke, to Pepsi – during the whole F4 phase (Who could blame me, they did the Pepsi ads so well!). But in the last couple of years, Coke has definitely stepped up their game to bring people something that’s memorable and distinctly Coca-Cola.
From their Share a Can campaign where they have one can of coke that actually divides into two, so you can share the other half with someone else…
To their Friendly Twist campaign where you can’t open a bottle on your own, and you have to connect it with another bottle to open it…
Coca-Cola definitely pushes the limits with their interesting campaigns that really embody their idea of “Share Happiness”.